What Is Gary LLC?

Gary LLC is a product design and marketing project started in 2017 by Mitch Frank. Gary LLC is inspired by Mitch's childhood interest in the outdoors, junk shops, mail order catalogs, and popular films of the 80s and 90s.

Who is Gary?

A cross between Mel Ziegler (founder of Banana Republic) and Randall Peltzer (the dad from Gremlins), Gary is a character inspired by the idiosyncratic, charismatic salesmen who were a fixture of 1980s pop culture. Every new Gary LLC release develops Gary’s character.